Knowing when to punt


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Knowing when to punt is an important part of creativity. Sometimes, some ideas don’t work out how you expect them to and knowing when to let them go can be the difference between going stale and going forward. Recently, we had a project in the lab that looked promising from various angles. We had good data that hinted at something going on that would be worthwhile to report. Though the experiment was designed to show one thing, it was not designed to show this effect happening gradually.