Who better than a PhD to Market Science?!
Author :
Lisa Sproul Hoverman, PhD
How does a hardcore biochemist with a penchant for microscopy become a marketing writer for a large software firm? The answer lies in carefully pursuing your passions, coupled with a strong belief in your abilities.
I was an inventor, investigator, researcher and protocol designer from an early age. My explorations taught me that though I loved scientific inquiry, I enjoyed interactions with new people and novel ideas even more. As I pursued a career, I thought deeply about how to combine these. My wonder at extracting the DNA from raspberries, coupled with the formaldehyde smell that permeated my leather jacket from the extra hours I spent with our ‘cat’ (all experienced in high school Advanced Placement Biology Class) was my beacon.